From gold food to gold facials, the 24 karat gold trend is everywhere. According to historians, ancient Egyptians were known to have used gold in their skincare routine to maintain youthful skin. In fact, Cleopatra herself was rumoured to have slept in a gold mask every night.
Curious to learn more about the history behind gold-infused skincare and its benefits? May Hamid – Founder of Argan Liquid Gold – shares her insights into 24 karat gold skincare.
What is the history behind gold-infused skincare?
In Medieval Europe, gold-coated pills and colloids (“gold waters”) were extremely popular. Alchemists believed that gold represented the perfection of matter, and that its presence in the body would enliven and rejuvenate the life force energy. Today, there is no other material that symbolises beauty, purity, luxury and power in a more perfect way.
What are the health and beauty benefits of gold-infused skincare products?
Gold is an antioxidant and has anti-inflammatory properties. According to skincare physicians who specialise in cosmetic dermatology and cosmetic laser surgery, the metal can calm acne inflammation, reduce skin redness and protect against free radicals that lead to wrinkles and sun damage. As well as making the skin look beautiful, glowing and youthful, gold also does the following:
- Slows down collagen depletion
- Increases the skin’s elasticity
- Evens complexion
- Stimulates cell renewal
- Firms skin
- Improves blood circulation
- Prevents premature aging and helps prevent wrinkles from forming
How is gold added to skincare products? Does it come in liquid form?
Pure 24 karat gold is used in a liquid form known as Colloidal Gold. This helps to break down its properties into the formulation, hence bringing forward the healing properties.
If you could pick only one gold-infused product you can’t live without, what would it be?
It would have to be Argan Liquid Gold’s Rejuvenating Day Cream. It instantly hydrates my skin leaving it firm, plump, brighter and looking flawless.
What skincare advice would you give to women living in hot and humid climates like the UAE?
Air conditioning dries out the skin so using argan oil is a must in a hot climate. You will see the beautiful glowing effect it leaves! Always ensure your argan oil is decanted into a black bottle; this helps to keep its natural properties packed into the oil as sunlight oxidises the properties and results in an ineffective oil.
*Answers have been edited for clarity