STEP Conference 2017 proved to be the hottest roundup of the Middle East’s most ambitious young talent. From tech geeks to Pepsi bots and a musical festival, the event was a success. Dubai International Marine Club was jam-packed with visitors who came to mix things up with everyone from local startups to underground musicians.
Musical Festival powered by Pepsi
A mini music festival went down on the Pepsi powered stage and fans couldn’t get enough. Beneath the neon-soaked Marina skyline, Hamed Sinno joined his bandmates from Mashrou Leila. Together, they showed the crowds why they’re the most talked-about act in the Middle East right now. Other bands including Adonis, The Wanton Bishops and Autostrad also turned the temperature up with energy-packed performances throughout the night.
We got served at the bar by a Pepsi ‘bot’
Technology that quenches your thirst? It’s already here, people! Anyone who made their way down to the bar this year got a chance to order their drinks via smartphone. With a range of Pepsi infused mocktails on offer, you simply had to scan a QR code to connect with a ‘bot’ler’ on Facebook. Within minutes, your drink would be waiting for you at the bar – a concept that crowds sitting in the sunshine really seemed to appreciate.
