5 Facts You Should Know About the UAE’s New Logo

You have been invited to vote for the UAE’s new logo, and for every single vote… a tree will be planted! As part of the country’s Nation Brand project, people in the Emirates and across the globe can vote for a new logo that will represent the UAE to the world. Which one of the three logos best represents the UAE’s inspiring story? The choice is yours…

1. Your vote plants a tree

For every vote in the UAE Nation Brand logo project, the Emirates will plant a tree. This initiative is in line with the UAE’s humanitarian values of promoting hope and a better future. We can’t wait to find out how many trees get planted across the world!

2. There are three different logos to choose from

Voters can choose between three different logos that have been designed by 49 Emirati artists from across the nation.

  1. Emirates in Calligraphy: Inspired by Arabic calligraphy, the first logo portrays the constant progress and continuous development of the UAE.
  2. The Palm: Inspired by the palm tree, the second logo is a symbol of belonging, stability and the values of giving.
  3. 7 Lines: The third logo features seven lines that shape the UAE map with the colors of the flag, representing seven leaders, seven emirates and seven beacons.

You can find out more about the three different logos here. Don’t forget to vote!

3. This is the biggest national project to launch in UAE

This project was launched on November 2, 2019, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. It is the biggest national project to launch in UAE, with the aim of representing the country and its authentic identity regionally and internationally.

4. There are nine main goals of the UAE Nation Brand

From wanting to spread the UAE’s inspiring story to highlighting the UAE’s authentic national identity, the UAE Nation Brand project is a foundation that will lead the Emirates towards the next 50 years. You can learn more about the nine main goals of the UAE Nation Brand here.

5. There are a number of elements of the UAE Nation Brand

The UAE Nation Brand project highlights a number of elements that all contribute to representing the Emirates globally. From presenting a melting pot for cultures and being a global trade center to leading in innovation and maintaining a futuristic vision, the UAE really is a land of opportunities. Find out more about the different elements here.

So, what are you waiting for?! Visit and cast your vote now!

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