The year is kicking off to quite a weird start as the so-called ‘Bird Box challenge‘ sweeps the Internet. It’s inspired by the post-apocalyptic Netflix thriller about a family that goes on dangerous journey completely blindfolded. Unsurprisingly, the viral craze has many people recording themselves doing everyday tasks while also blindfolded… and you can see where this is going. Here are the details:
The ‘Bird Box challenge’ is here and please don’t try this at home
If you’re not one of the millions of Netflix viewers who watched Bird Box, here’s the film in a nutshell (no spoilers): there’s a mysterious force literally making people suicidal – if you see it, you die. In search of sanctuary, Sandra Bullock and her kids must take a journey while completely blindfolded to avoid the evil chasing them.
Bird Box has generated endless memes for obvious reasons
— fololoyanzambe (@fololoyanzambe) January 2, 2019
Here’s what the #BirdBoxChallenge has churned out…
People are recreating the film’s premise by blindfolding themselves and posting the hilarious, insane (and insanely stupid) videos online.
— Mya💋 (@sosomyaaa) December 27, 2018
Even Netflix is begging people to stop with the Bird Box challenge
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
Welcome to 2019, folks… it’s going to be an interesting year!